The Margin Hawk
You know your unit economics down to the cent. Growth at a loss makes you twitch.
What you bring
You can read a P&L the way most people read a menu. You'd rather grow $50K MRR with 80% margins than $500K MRR burning capital. Your team trusts your gut on pricing because your gut is just a spreadsheet that learned to talk.
Where you get stuck
You under-invest in distribution because it doesn't show up on a unit-economics dashboard until it works. You sometimes miss the moment when a less efficient channel would actually unlock the next stage. You can optimize a dying market down to a glittering 5% margin.
The decisions that trip you up
- Should we raise prices, or will it kill conversion?
- Is this paid channel ever going to break even?
- Should we hire one more salesperson or wait until next quarter?
What you should be reading
Adviserry retrieves from all of these so you don't have to keep up.
Alex Hormozi
Offer construction, pricing leverage, the brute math of LTV/CAC
Patrick Campbell (ProfitWell)
Pricing experiments backed by data from thousands of SaaS companies
Tomasz Tunguz
SaaS benchmarks and capital efficiency frameworks
Lenny Rachitsky
PLG metrics, retention curves, the operating systems behind compounding products
Other archetypes
The Distribution-First Builder
You'd rather own a 100K-person audience than a perfect product. Distribution beats novelty.
The Product-Led Polymath
You believe a great product sells itself. PLG metrics are your love language.
The Operator-Operator
You optimize funnels for a living. Every step has a metric, every metric has an owner.
The Bootstrap Romantic
VCs make you nervous. You'd rather grow $1M ARR slowly than burn $10M chasing it.